Aiming to manage all digital interactions from a single platform, Oracle has announced further integration with Oracle Marketing Cloud. Further enhancing the industry’s complete digital marketing solution, Oracle Marketing Cloud has announced new integrations between Oracle Eloqua and Oracle Social Relationship Management (SRM) that will enable modern marketers to reduce complexity and improve marketing effectiveness.
Meg Bear, Group VP of Oracle Cloud Social Platform, said, To deliver a consistent and compelling customer experience across all touch points, marketers need a complete digital marketing solution that can track, understand and analyze marketing and social interactions at scale. By delivering a seamless integration between Oracle Social Relationship Management and Oracle Eloqua, Oracle Marketing Cloud is marrying the best of social with the best of digital marketing automation.
Oracle Eloqua, integrated with Oracle SRM, is believed to become industry’s only complete digital marketing solution, giving users a holistic view of their target audiences’ entire digital footprint.
