Our  Channel Program has been designed to encourage VARs to expand into the edge computing sector

Brian Grainger, Chief Revenue Officer- StorMagic

Need of a Partner Programme 

Introduced in 2019, the StorMagic Channel Program (SCP) is designed for partners who sell products into small datacenters and edge computing environments. SvSAN enables hyperconverged, highly available, high performance compute and storage infrastructure on industry standard servers. SvKMS is an enterprise key management solution that can help secure digital assets from the edge to the core or cloud. StorMagic Channel Partners benefit from working with a company whose revenue model is 100 percent from the channel, making its Channel Partner Program essential to StorMagic’s business.

Importance of a Partner Programme 

The StorMagic Channel Program has been designed to encourage VARs to expand into the edge computing sector by promoting lightweight, cost-effective software that delivers enterprise-grade features for the fraction of the cost of datacenter-class solutions. StorMagic has found that most of our competitors offer products that are not suited for the constraints faced by edge organizations and small-to-medium enterprises. This is supported by generous margins and a simple and flexible method of working that gives the VAR easy access to key decision makers within StorMagic.

Main Concerns to Address 

StorMagic resellers can meet customer demands for high availability at a very low price point because the product is a proven alternative to expensive appliance-based hyperconverged products. Our VARs can build a hyperconverged solution using any server, any disk drive combination and any of the three leading hypervisors (vSphere, Hyper-V and KVM). With SvKMS, VARs can offer a single key manager that can centralize all of their clients’ encryption use cases. Our VARs can drive significant incremental revenue through generous margins with a solution perfect for unlocking the edge and SME market. StorMagic’s Channel Partner Program is simple to join and SvSAN and SvKMS are simple products to learn and install, all from an organization that is simple to work with.