"Our goal is to safeguard organizations while driving digital transformation and growth"

Ajay Dubey, Country and Channel Head, Forcepoint

Digital transformation impact on customer experience

“Digital transformation should improve the customer experience for all. Systems will be faster, better connected and integrated:  movement to the cloud drives cost savings for enterprises which should, ultimately, be passed on to the customer.

Digital transformation also has its challenges for enterprises- the biggest challenge was of course the rapid shift to remote working, which accelerated digital transformation plans. Forcepoint helped customers shift from a business continuity mindset to more of a business-as-usual one: we saw people focus more time and energy around fine-tuning and making access to networks and applications more granular, as well as reviewing their security posture to include their data protection needs. 

Our goal is to safeguard organizations while driving digital transformation and growth. To this end, our solutions adapt in real-time to how people interact with data, providing secure access to customers while enabling employees to create value”

Different ways of seamlessly delivering data & insight

“Empowering companies’ and the employees to perform in today’s business environment demands a shift in how we think about data security. In the constant state of change that has become our new normal, reactive policies are no longer enough to keep us safe. Organizations require a proactive stance on data protection.

Forcepoint a leader in Dynamic Data Protection (DDP) which uses Gartner’s CARTA framework for data protection. DDP offers individualized adaptive data policies, delivering cloud-hosted behavioral analytics and is built on our award-winning enterprise DLP. A risk-adaptive approach combined with behavioural analytics identifies users that exhibit highly risky behaviour against set policies. These users receive a series of warnings before eventually being blocked and stopped. We call this moving “left of breach” – identifying and stopping the data breach, before it happens”.

Preparing to get into the phase of next normal

“In this digitally transformed landscape where the new normal is remote work and the new perimeter is the user, Forcepoint continues on its journey to secure users and data across the enterprise. In 2020, we launched an entire suite of new products over cloud platform to help organizations move forward in the next normal. Dynamic Edge Protection (DEP) is the industry’s first human-centric SASE solution which allows users access to web, cloud or private apps through Security-as-a-Service.

Forcepoints also understands that a strong network of dedicated channel partners is an important parameter for our success. Therefore, training and enablement for resellers and distributors is a major area of focus for 2021.”