Naren Vijay, EVP - Growth, Lumenore
At Lumenore, our most popular modules, “Do you know” and “Ask Me”, utilise predictive analytics and conversational intelligence to provide faster and simpler access to insights. Both focus on instant analytics dealing with complex implementation and are among the most popular innovations from our stable that our customers have used. These modules combine advanced analytics, Google search-like querying, and AI-powered recommendations. Predictive Analytics is a subfield of AI-enhanced marketing analytics that aims to predict the possible outcomes of a marketing programme by combining historical data, such as customer profiles and past behaviour, with statistical modelling and machine learning algorithms. Whereas, Conversational Intelligence utilises the adaptive capabilities of Artificial Intelligence (AI) to spontaneously deduce intent, sentiment, and meaning from written or spoken data instead of relying on surface-level assessments.
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