Oyo has launched a membership programme, Oyo Wizard, a loyalty programme in the lines of Amazon, Zomato, Flipkart, and Jabong. Priced at Rs 99, Oyo Wizard covers a range of benefits including discount and free upgrade amongst others.
The range of hotels including Oyo Rooms, Townhouse, Home and Edition O and a few others come under Oyo Wizard. The membership entitles its members for 5% instant discount on current booking and instant rewards in the form of OYO Money. With super OYO benefits, members will also get a 10% discount on their next stay at the same OYO hotel, while they have the option to avail 5% discount across all other partner hotels. These benefits are applicable across OYO’s diverse portfolio including OYO Rooms, OYO Townhouse, OYO Home, SilverKey, Capital O and Edition O. The benefits will soon be extended to OYO hotels in international destinations like China, Malaysia and Nepal.
OYO Wizard - Fun Features -
Instant Rewards:
* 5% instant discount on current booking
* Get extra 500 OYO Money valid for 6 months
10% discount on your next stay at the same hotel
5% discount across all other OYO partner hotels
Wizard-exclusive and exciting deals
Building a loyal customer base through paid subscriptions or membership seems like a viable idea for several e-commerce companies. So far, e-commerce in India has largely been driven by discount and freebies. Online companies see paid subscription plans as one of the mediums to establish more frequent and repeat purchases.
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