Panasonic hits record 30% growth in consumer appliance sales

Panasonic’s record growth was fuelled by high demand for ACs, washing machines, and microwaves, with residential air conditioner sales surging over 47% in volume, making a significant impact during the peak summer season

Panasonic Marketing Solutions India (PMIN), a division of Panasonic Life Solutions India (PLSIND), has recorded its highest-ever 30% sales growth in the consumer appliances segment. This milestone has been driven by strong demand for air conditioners (ACs), washing machines, and microwave ovens. The air conditioning business, in particular, played a crucial role in this achievement, with residential air conditioner (RAC) sales soaring by over 47% in volume during the ongoing summer season.

Earlier this year, Panasonic launched 61 new residential air conditioner models, introducing India’s first Matter-enabled ACs integrated with the Miraie IoT platform. These advanced air conditioners offer smart connectivity, True AI capabilities, high airflow, PM 0.1 air purification, and energy-efficient inverter technology. Designed to withstand extreme temperatures of up to 55°C, the ACs ensure superior cooling performance while maintaining healthy indoor air quality. The range includes models with capacities from 1.0 to 2.2 tons and energy efficiency ratings between 3 and 5 stars.

Panasonic’s latest air conditioners are available across major retail outlets, leading e-commerce platforms, and the official Panasonic Brand Store online. This impressive growth highlights the company’s commitment to innovation and delivering advanced, energy-efficient home appliances to Indian consumers.

Fumiyasu Fujimori, Managing Director, PMIN, Panasonic Life Solutions India, said, “We are delighted to achieve this remarkable milestone, which underscores our promise for superior Japanese quality, tech-innovation, trusted performance, and total cost of ownership. It is a reflection of our consumers’ trust and belief. As we move forward, we remain committed to enhancing our solution offerings and building on our Miraie IoT platform to cater to the evolving needs of our customers. Furthermore, we have strengthened our distribution channel covering the length and breadth of the country. Besides improving our retail presence, we service over 20,000 pin codes with our D2C channel and partnerships with online platforms."

Sandeep Sehgal, Director & Head of Sales, PMIN, Panasonic Life Solutions India, said, "This success story is a testament to our well-defined sales strategy which emphasizes on delivering value proposition, tailored home appliances solutions for smart living. By leveraging advanced IoT enabled connected living solution through Miraie-enabled appliances, we are looking at addressing comfort, convenience and energy-efficiency needs for our valued customers. As the temperatures soar, we anticipate even stronger demand as households seek reliable, smart, and sustainable cooling solutions. To address them, we have recently introduced 61 new models of ACs and will soon be introducing a new range of refrigerator, washing machines and microwave models.”

“Furthermore, we are looking at expanding our distribution channels, using advanced tech platforms such as Salesforce to optimize customer engagement, and conduct comprehensive training programs for our sales personnels to name a few. This milestone is a reflection of our collective efforts, and we look forward to achieving even greater heights in the times to come.” Sehgal added.