Panasonic India brings its AI-enabled refrigerators

Panasonic India has launched its latest digital campaign titled 'IntelligentHAI' for its all-new range of AI (artificial intelligence) enabled refrigerators.

The campaign showcases a day in the life of a typical Indian household while spotlighting the Panasonic refrigerators that adapt to the varied needs of a family.

The campaign includes a series of five short digital films. Conceptualised and executed by Milestone Dentsu, the integrated full-service communications agency from Dentsu Aegis Network (DAN) India, the films establish Panasonic AI refrigerators as an intelligent machine that not only saves power but also understands and adapts itself to keep up with the fast-paced lifestyle of all members of a family. Each film highlights the features that are unique and patented by Panasonic India.

Shirish Agarwal, Head - Brand and Marketing Communication, Panasonic India, comments, “Our ongoing campaign covers all digital touchpoints, showcasing Panasonic bringing in innovative technologies to solve real life challenges and introducing efficiency and comfort to the day-to-day lives of our consumers. Our campaign highlights how our new refrigerator line is #IntelligentHAI, as it understands and adapts itself to the needs of each family member distinctively.”

Ujjwal Anand, Country head, Milestone Dentsu, says, “The concept of AI in refrigerators is still at a very nascent stage in India, and people are not well versed with it. Hence, we thought of breaking down the complexity of it into the simplest of terms to make it more relatable and aspirational for our new-age customers. We picked up one of the most commonly used words in Hindi – HAI – and gave it a twist to incorporate the essence of AI into it.”