Paradise Lost, Paradise Regained…

MOHINI RATNA 
Editor

If we paraphrase one of India's best-known investors that growth comes from chaos, not order, these prophetic words aptly fit the current state of India. The spate of big ticket reforms announced by the government, engulfed in the policy paralysis till recently, has the potential of challenging the political status quo in the country. Whether the UPA government will survive the political tsunami is still in the realm of conjecture, it is for certain that time has come to take decisions because it is innovation that differentiates a leader from a follower.

Opening the door to foreign investment in retail, aviation, broadcast and power exchanges will result in immense benefits to different stakeholders across the value chain - from farmers to small manufacturers and above all to consumers. An urgent need for an organized retail is being felt in the country.  In all likelihood, these big –bang reforms will be music to the ears of the investors everywhere and will create an ambience attracting the much needed technology and investments to develop the entire retail ecosystem in the country. Hailed as the biggest economic reforms in two decades, the Government's bold actions will go a long way in creating a predictable investment and business climate in the country.

The emergence of front-end communications channels like internet, mobile and social networking has led to an explosion in the amount of information proving a hard nut to crack for the organizations. These organizations are faced with a difficult task to create a homogenous customer experience across channels and communicate a unified value proposition effectively, and in a time bound manner. In such a situation analytics service providers and consultants come to the rescue of the aggrieved parties.

Global Internet usage is rising quickly. Today, only 10 percent of India's population uses the Internet and the worldwide usage is about 2.4 billion people out of a global population of 7 billion. It is estimated that by 2017, this figure will rise to about 3.5 billion. Half of the world population will be internet literate by then. This provides opportunity for the Indian analytics players, who need to be competitive and scale operations to service global analytical demands. These Indian analytics players should join hands to spread awareness among companies on the infinite benefits offered by analytics which will increase India’s brand awareness and positioning globally.

Since VARINDIA’s inception, we have been enjoying very good patronage from the industry in some form or other. I extend my gratitude to all our readers and friends from the Industry for their continued support which has stood us in good stead in making VARINDIA and its 13th Anniversary issue  a success. We will live up to our commitment to bring timely valued content from time to time.