SANKET KULKARNI
V.P- Channel Sales,
D-link India Ltd.
NEED OF A PARTNER PROGRAMME
Ever since D-Link set its foot in the Indian subcontinent, channel partners have played an important role in our business growth. They have been a strong propagator of D-Link products, advocating our networking solutions across various business segments. At D-Link Partner Programs are designed to engage with partners, motive them to do better and support them to grow business. Through our well-structured and well-defined Partner Program we offer special incentive programs on monthly and quarterly basis that allow partners to derive maximum benefits & keep them motivated.
IMPORTANCE OF A PARTNER PROGRAMME
Building strong relationships, Consistent communication, Rewarding & recognizing partners for their support is crucial to the success of any business in long term.Partner engagement is essentially a two-way street, wherein interaction & dialogue holds the key. For a healthy, scalable and long-term association brands need to be invested in understanding partner needs, practical challenges being faced & then providing feasible support.
MAIN CONCERNS TO ADDRESS
D-Link has a rich partner ecosystem who have played a vital role in broadening our reach across various segments, accelerating business growth, and reaching out to newer markets. Being a channel driven company most of our marketing & promotional activities are directed towards partner welfare, offering support to get them up and running with minimal effort on their part.
