Paytm First Games (PFG) has roped in cricketing legend Sachin Tendulkar as its brand ambassador.
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“Onboarding our newest @Paytm family member!,” Paytm Founder and Chief Executive Officer Vijay Shekhar Sharma wrote on Twitter.
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Tendulkar would promote the gaming platform PFG and all its fantasy sports (sporting events happening virtually).
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Paytm is the official umpire partner for IPL till 2022 and has been the title sponsor for Indian cricket.
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This is not the first time Tendulkar has been associated with an Indian startup. Prior to this, the Bharat Ratna winner had invested in a Bengaluru-based Internet of Things (IoT) company Smartron India and had also come on board as the brand ambassador of the company.
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He has also backed sports entertainment company Smaaash, which is a gaming arcade operator with multiple digital entertainment centres for cricket, football, go-karting, bowling and other recreational activities. Tendulkar has also launched a premium menswear brand on Walmart-owned ecommerce platform Myntra.
