Paytm First Games (PFG) has roped in cricketing legend Sachin Tendulkar as its brand ambassador.
“Onboarding our newest @Paytm family member!,” Paytm Founder and Chief Executive Officer Vijay Shekhar Sharma wrote on Twitter.
Tendulkar would promote the gaming platform PFG and all its fantasy sports (sporting events happening virtually).
Paytm is the official umpire partner for IPL till 2022 and has been the title sponsor for Indian cricket.
This is not the first time Tendulkar has been associated with an Indian startup. Prior to this, the Bharat Ratna winner had invested in a Bengaluru-based Internet of Things (IoT) company Smartron India and had also come on board as the brand ambassador of the company.
He has also backed sports entertainment company Smaaash, which is a gaming arcade operator with multiple digital entertainment centres for cricket, football, go-karting, bowling and other recreational activities. Tendulkar has also launched a premium menswear brand on Walmart-owned ecommerce platform Myntra.
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