To make payment procedure easy, PayU India has introduced its own Interactive Voice Response (IVR) payment facility for the merchants. It enables the business owners to accept payments of their products and services over the telephone.
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The new IVR systems provide over-the-phone payment processing which is highly beneficial for both merchants and customers. While customers can conveniently pay by phone, companies can cost-effectively acquire new customers, beyond the online strata
Nitin Gupta, Co-Founder & Country Head, PayU India, said, “We, at PayU, put our merchants’ business growth and customer satisfaction ahead of everything else. This makes us work earnestly to constantly add value to the merchant’s online prosperity by bringing innovative digital payment solutions. In addition to our ultra-smart algorithms for increasing conversion rates and 1-click checkout feature, we feel proud to announce the launch of our IVR payment facility.”
Gupta added, “Through our online payment gateway offering, we are already helping the merchants to reach the internet using population which is roughly around 150 million in India. However, PayU’s IVR offering opens new channels for merchant’s business growth as it helps them to tap a consumer base of more than 700 million mobile and landline phone users in India.”
In developing countries like India, where Internet and PC penetration are comparatively low, PayU’s IVR payment facility is bound to help the merchants to grow as owning phone is more affordable than owning a PC and Internet connection. Also, Internet connection may not be available all places all the time. Therefore, ease-of-use, heightened security cover and a user’s experience makes PayU’s latest offering a must-have.
