Philips Mobile has announced its foray into the Indian mobile market with its new range of smartphones - W6610, W3500, S308 and also a feature phone E130 targeted at business professionals, technology enthusiasts and durability segment. CEC sees a huge opportunity in the Indian smartphone market and aggressively aiming to provide innovative and stylish phones to the wide segment of consumers, where patterns and preferences are constantly evolving. The products are priced between INR1,960 and INR35,000.
The company is looking to create maximum value for partners and consumers by providing best-in-class products and after-sales services. Philips mobile phones are designed with best-in-class battery performance, advanced yet user-friendly features and an elegant form-factor, so customers can stay connected with what matters most - always.
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SS Bassi, Country Manager, SAARC Sangfei, said, "We are glad to enter the Indian market with the latest models of Philips mobiles that are designed to suit the requirements of Indian consumers. India is at the forefront of global technology and is a growing market. With the launch of Philips mobile in India, we aim to offer best-in-class mobile experience at an affordable price. Philips Mobile are positioned at the cutting edge to meet and exceed the demands of the future by leveraging Philip' s 123 years of success and innovation with developing award-winning products and offering superior service."
While opportunities exist in the top metros, CEC sees volumes coming from Tier-II, -III and -IV towns as well, and is putting in place a strong distribution network to address these markets and ensure their products are available to customers across the country.
Philips Mobile will partner with Redington as their distribution partner to market their products across all the markets in India.
