As Delhi gears up for the assembly elections in February, political campaigns are entering a new era, with parties embracing Artificial Intelligence (AI) to craft innovative ads and visuals. These digital tools are not only shaping narratives but also intensifying the rivalry between the ruling Aam Aadmi Party (AAP) and its main opposition, the Bharatiya Janata Party (BJP).
AAPās AI-driven campaign
The AAP is employing AI to portray its supremo, Arvind Kejriwal, as a leader of the people. Campaigns label him the "GOAT" (Greatest of All Time) and "Delhi ka Beta" (Son of Delhi). One AI-generated video reimagines a scene from the movie Baghban, showcasing Kejriwal as a compassionate leader who promises to stand by Delhiites.
In another AI-powered campaign, Kejriwal is shown announcing a monthly allowance for Hindu temple priests and gurdwara granthis, aimed at showcasing his inclusive approach. Critics, however, dismissed it as a "chunavi jhulma" (election gimmick).
BJPās AI-fuelled offensive
The BJP has not held back, leveraging AI to project Kejriwal as the "Original Mahathag" (master conman). AI-generated posters and videos on platforms like X (formerly Twitter) take sharp digs at AAP, often blending pop culture references with political messages.
For instance, one poster portrays Kejriwal as Chhota Pandit from the movie Bhool Bhulaiyaa, branding him a "Chunavi Hindu." Another ad accuses him of favouring "fake voters" with the tagline "Farzi Voters Se Ishq Hai."
X: The political digital battlefield
Social media platform X has emerged as a key battleground, flooded with campaign videos, posters, and slogans. Both parties highlight critical issues such as education, health, and infrastructure while accusing rivals of undermining these benefits.
The AAP also targeted Congress, predicting another electoral wipeout for the party in Delhi. AAP leader Sanjay Singh's remark, āCongress Hogi Dilli Mein Lapataā (Congress will vanish in Delhi), was amplified through AI-enhanced visuals branding him as āSavage Singh.ā
High-voltage face-off
The upcoming election is a direct contest between the AAP, which has governed Delhi since 2015, and the BJP. Despite their collaboration within the INDIA bloc nationally, AAP has ruled out an alliance with Congress in the capital.
As AI reshapes political campaigning, the battle for Delhiās 70 Assembly seats is expected to be as dynamic online as it is on the ground.
