Prasenjit Roy, Senior Executive Vice President, NTT- Netmagic

“The role played by a Chief Marketing Officer (CMO) in modern business organizations is definitely that of the main influencer. CMOs today have multiple roles. They not only need to shape a brand’s mission, vision and identity, but also be a point of connection between a brand and its customers. Further, they need to handle the responsibility of generating customer insights and create a business growth strategy based on such insights.

Modern marketing heads and CMOs deal extensively with cutting-edge technology that empowers him to monitor and analyze the customer-behaviour, gain customer-insights, and review marketing performance of the brand. I myself encourage analytical approach which helps allocation of the most suitable customer support agent according to their skills and success rate related to a particular cluster. As a part of an organization which offers purely technological products, I am constantly focusing on aligning these aspects of marketing with our IT and business heads to create products that are technologically advanced, yet, easier to use and high on customer-friendly parameters.

With the seamless integration of social networks in the era of mobility and IoT devices, the CMOs’ influence will further evolve.”