Pure Storage ensures to establish trust with its partners

Jithesh Chembil
Head Channels, Pure Storage India

“The first thing we establish with our partners is trust. Pure never competes with our partners on any deal. And they can count on us to provide them with our full support.” 

For Pure Storage, its partner program has absolutely been a critical part of its success. It believes that it would not have been able to reach the number of customers that it has on its own.

Pure Storage has been, and continues to be, a 100% channels-centric company. It has set the bar in the industry to deliver simplicity, flexibility, and value to its partners and customers so that it can continue to grow together. Pure constantly evaluates and enhances its Partner Program to ensure it rewards great performance and provides the right training and enablement so that its partners can deliver exceptional results.

One of the most important things Pure Storage did in the past year was to consolidate the Global Partner Organization - including MSPs, GSIs, distribution and resellers -  into a single organization to reach all routes to market and leverage partner capabilities more effectively. This gives partners the same, complete Pure support whether they are reselling, offering managed services, as-a-service solutions or cloud-native sales motions. This consolidation is the foundation of its enhanced Partner program. Pure Storage believes that as a unified team with its partners, the company is positioned to drive increased portfolio adoption and opportunity.

The first thing Pure Storage established with its partners is trust. Pure never competes with its partners on any deal. And they count on Pure to provide them with full support. Pure Storage sees this as a win-win situation for the company, its partners and the end-users who get the best deal with the best technology and the best support possible.