Pure Storage strengthens its partner ecosystem by investing in their long- term success

JITHESH CHEMBIL, 
HEAD OF CHANNELS, 
PURE STORAGE INDIA

“At Pure Storage, our commitment to strengthening the channel ecosystem in India begins with investing in the long-term success of our partners. Over the last year, we have introduced targeted programs to expand partner capabilities, enhance profitability, and accelerate go-to-market execution.

Our Pure WaveMakers partner program has been adapted for India to include specialized training modules, co-marketing support, and market development funds to help partners reach new customers in high-growth segments such as BFSI, manufacturing, and healthcare. We have also launched advanced digital tools that provide partners with real-time deal insights, asset management capabilities, and predictive renewal analytics, empowering them to identify opportunities faster and serve customers more effectively. Pure Storage solutions are designed to help Indian enterprises and SMEs stay ahead in a rapidly evolving digital economy.”