Qualcomm and Flipkart partner over wireless audio devices for Indian consumers
Qualcomm Technologies International, Ltd. (QTIL) collaborated with the Flipkart Group on their very first range of wireless audio devices for India under the HRX brand.
Busy lifestyles and new use cases are driving consumer demand for total wireless freedom and immersive audio experiences and these true wireless earbuds and neckband earbuds are designed to deliver high quality wireless audio and a seamless user experience. The devices all feature Qualcomm cVc noise cancellation technology, supporting a superior voice call experience through noise and echo suppression. The earbuds are based on the Qualcomm QCC30xx Bluetooth Audio SoCs which are designed to offer support for increased OEM customization, extended battery life, robust connectivity and rich feature sets at accessible price points.
“Indian users are huge consumers of content, in both voice and music. Coupled with increasingly mobile and active lifestyles, the need for more affordable and reliable wireless audio offerings is rapidly growing. With the new HRX Audio devices supported by our technologies, consumers can look forward to a wealth of new features that will allow them to enjoy a long lasting and distraction free audio experience,” said Uday Dodla, Senior Director, Business Development, Qualcomm India.
By offering a wider range of what were once considered premium features at a competitive price point, the QCC30xx portfolio is ideally positioned to support the expansion of the overall wireless audio market in India.
Commenting on the collaboration, Dev Iyer, Vice President - Private Labels, Flipkart, said, “As a homegrown e-commerce company, we have a deep understanding of Indian consumers and requirements. The partnership with HRX marks our first foray into the audio devices segment, as part of our licensee deals and puts forward our commitment to collaborate with the best of brands and technology to bring the next 200 million consumers into the fold of e-commerce. As a key differentiator, the range offers the best of Voice and Music technology, making it one of the industry-best products offered currently.”
Below are the details of each of the QTIL powered products that form a part of the new HRX Audio collection:
True Wireless Earbuds – HRX X-Drops 9G (Priced at Rs.2999): Powered by the QCC3020 Bluetooth Audio SoC, the device supports Qualcomm TrueWireless Stereo technology, which is designed to deliver a rich, wire-free listening experience. Users can enjoy longer usage time by virtue of the super low-power highly integrated SoC. The earbuds also offer a snug fit, are waterproof with IPX7 rating and are available in two colours – Cosmic Black and Galaxy Blue.
Neckband 1 – HRX Wave 7R (Priced at Rs.1499): Based on the QCC3003 Bluetooth Audio SoC, this device is designed to provide a superior audio experience at a competitive price point. It also comes with features like button activated voice assistant, which adds to the user’s convenience. Available in two colours – Mars Red and Mystic Black.
Neckband 2 – HRX X-Wave 14R (Priced at Rs.1799): Based on the QCC3005 Bluetooth Audio SoC, this neckband comes with a dedicated Bass Boost Mode allowing users an immersive audio experience and supports a button activated voice assistant. Available in three colours – Space Gold, Supernova Blue and Comet Red.