Quantum Hi-Tech focusing on penetrating into Tier two and three cities

In a chat with VARINDIA, Ashish Mutneja - Director, Quantum Hi-Tech elaborates about the India market, the company’s strategy, importance of channels and future of the surveillance industry 

Surveillance these days has become an integral part of modern day life. It has been well accepted by every industry. Buoyed with growth of public infrastructure and increasing IT security spending, Quantum Hi-Tech is bullish about the growth of this segment in India which is further boosted by government initiatives.    

“In India, the ambiguity seems to have been resolved squarely in favour of surveillance. Under the existing regulatory rule, surveillance is either expressly mandated or unregulated, and requires surveillance to be built into the architecture and design of public spaces like internet and telephone networks, or even public roads and parks. In this context, security expos and exhibitions provide critical insight into this industry. In terms of adoption, with the growth of public infrastructure on a constant rise, accompanied by increasing IT and security spending, the surveillance sector is expected to witness a robust growth in India. Also, Government initiatives like Make in India, Digital India and Smart Cities will drive greater adoption of video security surveillance,” views Ashish Mutneja – Director, Quantum Hi-Tech.

IP solutions and VSaaS will further dominate the industry as it would be economical for the consumers. Service providers need to offer an array of options to the customers to stay relevant among the competition.  

“IP solutions are likely to gain prominence. Video Surveillance as a Service (VSaaS) will gain prominence because of the associated benefits of less cost and higher comfort to the consumer. It will be crucial for the service providers to offer a range of options to the user - Live only (real-time viewing), Camera storage, On-premise storage, Cloud-based storage, etc.

The move from analogue to digital is both budgetary and also technological. The IP Cameras not only bring superior image resolution, Scalability, ease of installation but also able to apply video analytics. Though currently, analogue cameras are more cost-effective, combined with the above-mentioned IP but there would be a switch off too,” explains Ashish.

Strategy to stay competitive
To face strong competition in the industry, Quantum has already chalked out its strategy. To remain at the forefront of the competition, the company has an array of products to offer to its consumers and at the same time it will focus on penetrating into Tier two and three cities with increased sales touch points.

“Due to the fickle, unpredictable nature of the Indian market, we do face rigid competition. But Quantum remains an undeterred brand. To satisfy the expectations, we do have an entire range of products lined up for the next year. This year, we will also focus on strong expansion in Tier 2 and Tier 3 cities with our products and establish our sales touch points in every targeted region. We shall continue to focus on affordable devices that can empower the masses of India. At Quantum Hi-Tech, ‘quality’ is the cornerstone of every offering. The company continuously strives to add quality products and solutions to the lives of consumers to assure them a ‘Higher-Technology’ experience in every facet of life. True to its ‘Reliable IT Solutions’ philosophy, Quantum Hi-tech touches lives of its consumers with its razor-sharp commitment to service excellence and ensures every product represents the ‘wow’ factor to not only meet but exceed the expectations of today’s evolving digital consumers,” reveals Ashish.

Channel 
Channel is the backbone of any brand as it represents the company to the customers and vendors also get market feedback to better their products and services.

“The Channel Market is huge in India and also plays a crucial role for the growth of the Brand. The Channel partners bring the first-hand experience to the customers, with detailed market research that help the Brands to adapt changes. Apart from targeting region wise approach, the Channel also enables the outreach to unique offerings,” feels Ashish.

Future of the Surveillance Industry
Face recognition, integration of AI with CCTV cameras are few of the trends that will be highly accepted across the globe. Few other trends like person detection and scanners and full body scanner systems are also coming up.
“The video surveillance market is experiencing a steady growth rate over the years in the current scenario and is anticipated to rise in the coming years. The modern IP cameras are now replacing the conventional or analogue cameras and establishing a new trend of network-based video surveillance cameras. Facial recognition, Incorporation of artificial intelligence (AI) integrated with CCTV cameras, is one of the rapidly growing aspects which shall see the wide acceptance till the corners of the world. On the similar way, Person detection and scanners and full body scanner systems for the airport management, is also been seen in the coming years. The new technologies facilitate the end users by allowing connecting the cameras from a remote location and can fetch data over the internet. Hence, the demand for IP cameras is increasing in developed countries as well as developing countries owing to the benefits of the systems, thus, impacting positively on the growth of the market for video surveillance systems in the coming years,” concludes Ashish. 

Aparna Mullick
aparna@varindia.com