R Venkatesh, Co-Founder & Chief Revenue Officer, iValue Group, talks about the company’s transformation from distributor to strategic advisor. iValue has grown at more than twice the industry CAGR over the past five years. “Our evolution from a product- focused business to an advisory- first, solution-led model has helped us scale across hardware, software, and especially cloud,” he says. While hardware remains vital, the fastest traction comes from cybersecurity, cloud services, and application lifecycle management.
“By aligning OEM innovation with partner delivery, we’ve positioned ourselves as a trusted digital transformation enabler across sectors like BFSI, government, telecom, and manufacturing.”
Partnerships are central to iValue’s strategy. “In the last 18 months, we’ve added key alliances— including Google Cloud Platform, RSA, EDB, and Indian OEMs like E-Mudhra and Innspark,” shares Venkatesh.
“Our collaboration with Thales further boosts our capabilities in identity, data protection, and software monetization across India, SAARC, and SEA.” He notes that new OEMs are selected not just for portfolio expansion but for their ability to co-create relevant use cases.
Technology and people form the backbone of iValue’s differentiation. “Our cloud-based Centre of Excellence hosts over 25 solution stacks for simulation and faster go- to-market,” he explains. AI supports their Customer Lifecycle Centric Approach (CLCA), improving lead scoring, renewals, and upselling. “We employ over 300 experts, run iAcademy for certifications, and maintain labs for hands-on validation,” says Venkatesh. On the role of distribution today, he concludes, “Traditional models focus on volume and logistics. We deliver validation, orchestration, and advisory. Distributors who don’t add tangible value will get commoditized—those who do will lead the next growth wave.”
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