Rajesh Goenka, Director, RP tech India

"Safety, Precaution and Business continuity are the key priorities at RP tech India. We have therefore, rolled out various policies to keep our employees and communities safe in response to the COVID-19 outbreak. In accordance with the Government’s directives, we have implemented remote working pan India. While we comply with the safety norms, we are taking immense care to minimize the impact of the lockdown on inventory supply. However, physical supply is on a standstill as the public transport is completely shut down. We are in constant touch with our employees, vendors and channel partners through video conferencing. We are constantly monitoring a situation and we hope the business will come to normalcy in coming days.

I do not see any measure impact of Digital Marketing as all organizations are moving on Digital platforms for business. Digital is the future direction for businesses.

The E-Commerce business is also on a hault as the logistics industry is on a standstill during the lockdown. E Commerce companies are fulfilling the demand of only essential commodities with limited capacity and the supply of other products including IT is currently blocked. We have seen a surge in demand of Notebooks and other IT products and solutions as Work from Home will become a regular practice in India and the Channel will continue to play a significant role in demand fulfilment.”