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Backed by a ₹125 Cr funding round from Nexus Venture Partners, and another ₹250 Cr in the pipeline from Prosus, Ownly promises affordable meals under ₹150 for customers and better margins for restaurants.
Ride-hailing giant Rapido is shaking up India’s food delivery space with the launch of ‘Ownly by Rapido’, a new platform designed to directly challenge Zomato and Swiggy. Through a strategic partnership with the National Restaurant Association of India (NRAI), Rapido Ownly introduces a game-changing approach—charging restaurants a flat delivery fee of ₹10–₹25 per order, a stark contrast to the 30–35% commission model of the incumbents.
The move is part of Rapido’s broader expansion strategy and comes alongside a ₹125 crore funding round led by Nexus Venture Partners, with another ₹250 crore expected from Prosus, strengthening Rapido’s financial muscle in the quick commerce and foodtech sectors.
Unlike its rivals, Ownly by Rapido empowers restaurants with better margins and pricing flexibility. One of its key differentiators is the mandate for partner eateries to offer at least four meal options priced below ₹150, positioning it as a cheap food delivery alternative for price-sensitive consumers across India.
From a user’s perspective, Rapido Ownly brings affordability without sacrificing convenience. For restaurants, the lower commission model means increased profitability and less pressure to absorb discounts. The platform is expected to launch initially in select cities and expand aggressively, setting the stage for a Rapido vs Zomato and Rapido vs Swiggy showdown in India’s competitive food delivery space.
As Rapido Ownly gains traction, it could reshape how India eats on-demand—one budget meal at a time.
The move is part of Rapido’s broader expansion strategy and comes alongside a ₹125 crore funding round led by Nexus Venture Partners, with another ₹250 crore expected from Prosus, strengthening Rapido’s financial muscle in the quick commerce and foodtech sectors.
Unlike its rivals, Ownly by Rapido empowers restaurants with better margins and pricing flexibility. One of its key differentiators is the mandate for partner eateries to offer at least four meal options priced below ₹150, positioning it as a cheap food delivery alternative for price-sensitive consumers across India.
From a user’s perspective, Rapido Ownly brings affordability without sacrificing convenience. For restaurants, the lower commission model means increased profitability and less pressure to absorb discounts. The platform is expected to launch initially in select cities and expand aggressively, setting the stage for a Rapido vs Zomato and Rapido vs Swiggy showdown in India’s competitive food delivery space.
As Rapido Ownly gains traction, it could reshape how India eats on-demand—one budget meal at a time.
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