Rashi Peripherals helps partners keep up with the changing business dynamics

Rajesh Goenka
Director, Sales & Marketing - Rashi Peripherals Limited

“We have a transparent and fair business policy of credit notes wherein the credit benefits are passed on to partners. We utilize a market development fund (MDF) to conduct roadshows and training programs for partners.”  

Partner Programs are important to drive business growth and keep channel partners aligned with the sales targets. Incentive and training programs help partners increase the scale of their business and earn decent margins. It also boosts their confidence and helps them keep up with the changing business dynamics.  
 
Rashi Peripherals, a leading national distribution partner of global technology brands in India has a network of 50 Branches and 50 Service centres that cater to over 7000+ channel partners in 704 locations across India. Its partner programs are focused on the inclusive growth of channel partners. 

Rashi Peripherals launches programs such as SI schemes, bundling schemes, and sales targets schemes to help partners liquidate their inventory, up-sell and cross-sell. In 2021, it rolled out the Partner Certification program in which the distribution house conferred the Platinum Partner status to over 680 partners across India. These partners are eligible for special incentives and benefits for their long-term association with Rashi Peripherals and contribution to the company’s revenue growth.  
 
Rashi Peripherals has a transparent and fair business policy of credit notes wherein the credit benefits are passed on to partners. It utilizes a market development fund (MDF) to conduct roadshows and training programs for partners. Rashi Peripherals is probably the only distributor to organize fun activities for their family members. It regularly organizes quiz competitions for spouses and children of partners as part of its channel engagement activities.