RBL Bank and Google announced a strategic collaboration to fuel the Bank’s customer experience strategy and expand its value proposition to serve its rapidly growing customer base through its digital platform Abacus 2.0.
This collaboration will enable better customer data management, and analytics, enabling effective cross-selling within the Bank’s large customer base and subsequently reducing the cost of customer acquisition, significantly.
The Bank is aiming to provide a superior and holistic one-stop solution to its existing and new customers through Abacus 2.0, to seamlessly deliver its different product offerings across channels. Working together, RBL Bank will enhance its customer acquisition and product promotion using various digital solutions that Google offers across digital channels.
Surinder Chawla, Head Branch and Business Banking, RBL Bank, said, “Working with Google, we will augment our customer targeting with solutions such as Google Ads, and explore co-innovation opportunities with platforms like Google Pay to drive user engagement and build new digital offerings.”
RBL Bank currently has over 4 million urban retail asset and liability customers with a goal to grow it to 12-14 million over the next three years by leveraging Google Cloud’s secure and scalable infrastructure for faultless customer onboarding.
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