Realme CEO responds to Xiaomi's 'copy-cat brand' tweet
Being called a ‘copy-cat brand’ in Indian smartphone market by Chinese smartphone-maker Xiaomi, Realme CEO Madhav Sheth in a tweet said, “A real innovative brand and market leader won’t behave like that. Basic dignity and ethics should be maintained no matter how insecure you are of your competitor’s growth”.
He said this in reply to an earlier tweet by Manu Kumar Jain, Xiaomi Vice President and Xiaomi India Managing Director which blamed Realme for being a “copy-cat brand”.
This tug of war began on Twitter last week with Jain’s tweet, “Funny! A copy-cat brand mocks us. Later this brand brings ads & some ppl start blaming us. Most brands push ads but only Xiaomi is bashed. Because we’ve been transparent about our business model. If any journalist wants to understand our internet business, I’m happy to talk!”
In May last year, both the smartphone bosses took to Twitter, starting with Jain’s Twitter outburst against Realme where he hit out at Realme 3 Pro that features Qualcomm Snapdragon 710, saying this is older than Snapdragon 675 used in Xiaomi’s latest device Redmi Note 7 Pro.
Sheth reacted, saying Xiaomi is “insecure” of its success in the country. “Someone is afraid,” he had tweeted.
For the calendar year 2019, Xiaomi garnered 28% market share while Realme - growing at massive 255% - registered 10% market share while arriving on the scene in the country barely over an year ago.
“We will focus on making #realme the best in 2020. Rest is their choice, we don’t bother,” Sheth tweeted.
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