Meta Platforms posted the findings of its own research into Facebook’s business in India on an internal employee forum, identifying different problems. Many women turned cold-shoulder to the male-dominated social network because they’re worried about their safety and privacy.
Other obstacles included nudity content, the perceived complexity of its app design, local language and literacy barriers and a lack of appeal among internet users seeking video content. The study said, “Concerns about content safety and unwanted contact impede women's FB use. Meta cannot succeed in India while leaving women behind.”
The main Indian issues detailed in the research were not cited by Meta’s Chief Financial Officer, Dave Wehner. Wehner said Facebook’s user growth in Asia-Pacific and some other areas was hit by competition, plus comparison with prior quarters when COVID resurgences aided user engagement. He identified higher mobile data costs as a “unique” headwind for India.
The obstacles to growth identified by Wehner were different from those identified in the research. A spokesperson pointed to a Meta filing that Facebook users in India, Bangladesh and Vietnam represented the top three sources of growth in daily active users in March versus a year before.
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