RFPIO partners with AIC Raise to help tier-2 start-ups to scale and grow
The response management platform, RFPIO supported an event organized by AIC RAISE Startup Incubation center (established under the prestigious Atal Innovation Mission (AIM) of NITI Aayog, Govt. of India) in Coimbatore. “The Talk with Experts” session’ focus was to provide information on how to turn ideas into viable SaaS-business and manage growth and value creation through the right go-to-market strategies for prospective entrepreneurs in the city.
AIC Raise aims to provide innovative start-ups with suitable infrastructure, knowledge support, market information, training, critical networking, and more. “The Talk with Experts” session with RFPIO was organized as part of its expert mentoring and business planning support initiative. Ganesh Shankar, Chief Executive Officer and co-founder of RFPIO, along with Michael Londgren, Chief Marketing Officer, and Jeff Santelices, Chief Revenue Officer, addressed the gathering.
While speaking about challenges when starting RFPIO, Ganesh Shankar, CEO and Co-Founder of RFPIO, highlighted the importance of bringing in the right talent - “It is always easier to get the first customer compared to getting the first employee. Convincing young talent to join a new company in the initial phase was a challenge.”
Ganesh Shankar also spoke about the importance of transparency and ethics - as a trust builder with employees. He further mentioned, “The key is to share the vision with employees without overwhelming them with information. Only if we communicate with people - they also will express themselves and absorb the culture and goals of an organization.”
Michael Londgren, Chief Marketing Officer of RFPIO, said, “To build the right marketing strategy, you must first understand and analyze who the target customer is and the problem your product is solving. Based on it, you can cull out the right strategy. It is important to remember that customers don’t buy products; they buy solutions to suit their needs” when sharing information about the need for building strategic marketing plans.
As advice to the young entrepreneurs pushing to sell their products, Jeff Santelices, Chief Revenue Officer of RFPIO, said, "There will always be drop-offs. The art of converting a lead is in the way you speak and sense how the conversation is shaping. If you feel a lead sounds uninterested, it must be because they are; in that case, ask questions that will help them think.”
The event witnessed 60-plus aspiring start-up founders who posed their questions to seek directions in their early days of building a unicorn product.
INTERVIEWS
TOP VIDEOS
SECURITY
SOFTWARE
Zoom expands Zoom IQ with a host of new capabilities
Zoom Video Communications has announced the expansion of Zoom IQ, a smart companion that e...
Tata Communications brings integrated, simplified cloud-based calling solution JAMVEE
Tata Communications brings JAMVEE, a cloud-based application with an integrated...
Zendesk inks Strategic Collaboration with AWS
Zendesk has announced a five-year strategic collaboration agreement (SCA) with Amazon Web...
START - UP
PERIPHERALS
INDUSTRY EVENTS
Cisco aiming to build a trusted and resilient future for the nation
Daisy Chittilapilly, President, Cisco India & SAARC The US-based te...
Providing multilingual internet crucial to bridge digital divide in India: MeitY Addl Secy
Calling India the right place for Universal Acceptance Day celebrations, Bhuvnesh Kumar, I...
The new wave of start-ups in the country is a testimony to the entrepreneurial temperament of the youth
PHDCCI conducted “Bharat Startup Summit, 2023” The conclave through discussion...
Team Computers hosts an Experiential CXO Meet with Google Cloud in Goa
Team Computers has held an experiential event in collaboration with Google Cloud, bringing...
E- COMMERCE
