Route Mobile takes over Managed SMS Firewall brand 365squared

Route Mobile has announced acquisition of 365squared – an SMS Monetization Value-Added Services brand.

According to the company, Route Mobile will integrate 365squared’s SMS firewall services immediately for its existing and new clients. The enhanced firewall service will empower Mobile Network Operators (MNOs) to effectively reduce the SMS threats, monitor SMS traffic delivery, ease operational costs and enrich customer experience.

Commenting on the acquisition, Rajdip Gupta, Co-founder & Group CEO, Route Mobile, said, “SMS Firewall market will grow exponentially in the coming few years and with 365squared onboard, Route Mobile will scale new heights. This partnership will augment our firewall service and will provide 365squared access to our telco relationships globally especially to those in Latin America and Africa. We also understand that 365squared offers one of the most exciting and unique value propositions on the market and hence they will continue to operate with the existing brand name and under the existing management team.”

365squared are industry experts of the Managed SMS firewall concept. The Malta-based private company addresses concerns related to “protecting revenue leakage” for the Mobile Network Operators (MNOs) by tackling the unauthorized and grey A2P SMS bypass. 365squared uses a combination of its in-house developed analytical tools, deep understanding of the A2P ecosystem and 24/7 managed services to deliver tangible revenues to mobile operators worth millions of dollars.

Talking about the acquisition, Tonio Ellul, Co-Founder & CEO of 365squared, said, “We are excited to join the Route Mobile family as we share a common goal in delivering innovative and trusted solutions for customers in a dynamic market. Retaining the existing brand name will allow us to grow independently while contributing to Route Mobile’s business.”

Tags: Route Mobile, Managed SMS Firewall brand, Managed SMS Firewall brand 365squared, 365squared, varindia, SMS Monetization, SMS firewall services, Mobile Network Operators, Rajdip Gupta route mobile, Tonio Ellul 365squared