Ruckus, a part of Brocade, has announced that it has simplified its Channel Partner Programs to two tiers to better recognize and incentivize top performing partners. The simplified programs allow the company to re-invest in channel and solution provider partners by making it easier to identify high achieving partners. The programs also give distributor and solution provider channel partners the opportunity for increased profitability with access to Ruckus’ wired and wireless products, enhanced sales enablement tools and visibility into customer leads and requirements. In addition to its current strong Hospitality and MDU specialization programs, Ruckus is also announcing channel programs focused on Smart City, Large Public Venue and Education to recognize and reward partners that offer unique capabilities and who have demonstrated repeated success with Ruckus in these segments.
“As a company fully committed to the channel, we understand our success is determined by our partners,” said Ian Whiting, Chief Commercial Officer, Ruckus. “Since day one we’ve never competed with our partners, unlike competitors. With a comprehensive wired/wireless portfolio, partners have an opportunity to increase their profitability by 40 percent when selling these products together. There’s never been a better time to partner with Ruckus.”
The specialization programs provide partners in key vertical markets, including Hospitality, Multi-Dwelling Units (MDUs), Higher Education, Smart City and Large Public Venue (LPV), access to complete solutions that deliver robust networks with seamless connectivity using Ruckus wired and wireless products. Ruckus’ diverse and innovative product portfolio allows partners to go into emerging markets that are typically difficult to enter. The specialized programs are available to our global Elite Partners in the Ruckus Partner Program.
The Smart City and LPV Channel Specialization Programs are now available. The simplified Partner Program, along with the Education Specialization Program, will start in Q1 2018.
Tags: Ruckus, ruckus simplified Channel Programs, brocade, Smart City, Ian Whiting ruckus, LPV Channel Specialization Programs, Ruckus Partner Program, varindia
