Salesforce’s innovative ad campaign in collaboration with YouTube personality MrBeast, a $1 million treasure hunt, is said to have run into a tech glitch during the Sunday Super Bowl game.
“Due to the overwhelming response to the Million Dollar Puzzle, there’s been an issue where some registration emails aren’t reaching inboxes as expected, and our teams are actively working on it with major email providers,” the tech company said on its X page.
It further assured participants that not all clues to the puzzle had been revealed and that they could still participate.
Salesforce aired a 30-second ad in the fourth quarter (and also on the company’s YouTube page), featuring MrBeast moving through a laboratory-military facility and instructing viewers to solve puzzles with the help of Salesforce’s Slackbot.
“The first one to Slack me the hidden code will become a millionaire,” he says at the sign-off, leaving a QR code on the screen for viewers to scan and proceed.
Salesforce, on the contest’s web page, says, “Clues are everywhere: videos, websites, and the real world. Anytime you see MrBeast with Salesforce, assume there’s something there.”
The company also posted more videos on its YouTube channel, ostensibly with clues.
The Seattle Seahawks clinched victory over the New England Patriots 29 - 13 at Super Bowl LX, the 60th championship game of the National Football League (NFL). The Super Bowl is one of the most-watched annual televised sporting events in the U.S., attracting major companies to buy premium advertising spots.
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