Salesforce helps major retailers to drive consumer engagement and commerce growth

Salesforce is empowering major retailers to transform shopping across every touchpoints and connect commerce everywhere. At NRF 2019, Salesforce will host a community of customers and partners exhibiting on the EXPO Floor at the Jacob K. Javits Convention Center in New York, showcasing innovative shopping experiences from Rituals Cosmetics, Brunello Cucinelli, The Container Store, Crocs, Mulberry, Shinola and more.

For retailers to compete effectively and win the hearts, minds and wallets of modern consumers, they need a single view of customers across commerce, marketing and customer service. Salesforce provides retailers with a unified platform designed to drive integrated, intelligent and innovative shopping experiences wherever consumers interact with a brand, including mobile, web, social and store.

According to Rob Garf, VP of Retail Strategy and Insights, Salesforce, "The world of retail has become democratized. It’s not just about driving transactions within the physical and virtual four walls, but it's increasingly about pushing the brand to wherever consumers are shopping. Salesforce allows retailers to be where their consumers are."

Salesforce helps retailers connect to customers in a whole new way. The CRM including marketing, commerce and service, retailers can deliver smart and seamless shopping experiences across every engagement channel.