Samsung to launch Bespoke AI appliance range in India on June 25

Samsung’s 2025 Bespoke AI range integrates smart screens, natural voice interactions, Knox security, and SmartThings to transform everyday appliances into intelligent, energy-efficient companions that simplify routines and adapt to evolving consumer lifestyles

Samsung, India’s largest consumer electronics brand, is set to launch its latest Bespoke AI digital appliance lineup on June 25, ushering in a new era of intelligent, connected, and personalized home experiences for Indian consumers.

The 2025 Bespoke AI range will feature cutting-edge technologies, including intuitive smart screens, two-way natural voice interactions, integrated Knox security, and seamless SmartThings connectivity. With these innovations, Samsung aims to transform everyday appliances into proactive and energy-efficient home companions that adapt to user lifestyles and make daily living simpler and more connected.

As part of the launch, Samsung will also host its first-ever Bespoke AI Technical Seminar in India. The event will offer a deep dive into the underlying technologies powering its AI-driven appliances. Attendees will get hands-on experience with Samsung’s flagship Bespoke AI products, including refrigerators, washing machines, washer-dryer combos, and air conditioners.

In addition, the seminar will feature live demonstrations of Samsung’s Multi-Device Experience, showcasing how the brand’s AI ecosystem enables a seamless and intelligent interaction between connected devices within the smart home environment. With this launch, Samsung reinforces its leadership in innovation and commitment to enhancing the smart home experience in India.