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Being a wired internet service provider, most of the sales come from a Push model where our sales force will acquire the customers in connected buildings.
For the coming year, we would like to improve our acquisition via digital channel by targeting customers with hyperlocal social channels which will allow us to get qualified leads and improve our conversion. Also, we intend to have a social media policy which covers the Dos and don’ts for our employees who engage with customers on social media.
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