Savex empowering Tier-2 and Tier-3 partners through multi-brand enablement

Mahendra Wahile, 
Director, 
Savex Technologies

Savex Technologies recently launched Phase 3 of its flagship roadshow – Savex Talks, under the theme “Where Innovation Meets Impact.” Kicked off on June 11 in Secunderabad, the multi-city event spans 12 Tier-2 and Tier-3 cities, focusing on empowering regional partners with hands-on access to emerging technologies in cloud, software, and enterprise solutions. The initiative brings together global OEMs, local channel partners, and Savex’s business teams on a single platform to drive business expansion and multi-brand collaboration across underserved markets.

Against this backdrop, VARINDIA spoke with Mahendra Wahile, Director, Savex Technologies, to understand how Savex Talks is accelerating partner enablement across India’s expanding technology landscape. In this exclusive conversation, Wahile highlights the importance of product diversification, the growing demand for sales enablement, and how Savex is helping partners tap into new revenue opportunities while fostering a more collaborative ecosystem across geographies. Excerpts:

How does the 'Where Innovation Meets Impact' roadshow help local partners in markets like Secunderabad scale their business using emerging technologies?

In our recent session, we brought together around 40-50 partners with varied expertise—some are strong in cabling, others in displays, software, or infrastructure. By introducing them to 4-6 vendors on a single platform, we encouraged them to think holistically and offer complete solutions. Our goal is to help each partner scale by diversifying their offerings. For instance, if someone is focused only on Microsoft, we urge them to also explore Motorola, CommScope, and other brands to build full-stack solutions for their customers.

What kind of feedback have you received from partners and vendors participating in this event?

While we're still gathering formal feedback from this event, in our previous sessions, partners have consistently asked for training and webinars to build product knowledge—especially for their sales teams. Salespeople need to understand the product deeply to sell it effectively. In response, we’ve been conducting regular training sessions and webinars. For example, even I saw the all-in-one display product here for the first time. Partners are engaging more because these hands-on interactions help them understand new products better.

How do these events contribute to partners’ growth strategies, especially during digital transformation?

Every system integrator is looking for growth, especially in this era of digital transformation. But to truly scale, they need to expand their product lines. Events like these create the right environment for collaboration, idea exchange, and feedback. This feedback loop allows us to share partner insights with vendors, who then adjust their programs and policies accordingly. It’s a continuous improvement process that benefits everyone involved.

Were there any early signs of lead generation or business potential during the event?

Yes, definitely. These events often lead to live lead discussions between partners, Savex, and vendors. Our enterprise product team also supports lead generation—whenever a lead is identified, they help partners engage with the right brands. For instance, if a partner is focused solely on HP through GeM, we might ask if they can also work with LG, CommScope, or Virtue. This helps build new revenue channels and strengthens partner-vendor relationships. A partner working with Savex may start with one product and walk away with three more lines of business.

What sets Savex Talks apart from other industry events in terms of partner enablement and business outcomes?

The biggest differentiator is that we bring all partners and vendors together on a single platform. Typically, for each product we have a separate specialist—or champ—who visits partners. But those one-on- one interactions are limited in scope. Here, everything happens in one place. If a partner is curious about a new product, he can explore it on the spot with the respective vendor. This format enables broader understanding and faster decision-making. It’s far more efficient and impactful than standalone vendor visits.

As you move to the next set of cities, what are your expectations for partner engagement and regional business development?

We have a dedicated Business Development team, separate from the sales team, whose sole job is to identify and grow new opportunities. If they find a partner handling one product, they explore whether he can take on more. Their focus is not just to sell, but to develop business. Once an opportunity is identified, the sales team takes over to close the deal. This model ensures consistent growth.

We also have separate teams handling large national and global system integrators who operate across multiple branches in India. These teams help us cover broader geographies and ensure that partners from all corners get the same level of support and enablement.