Sebi comes up with advertisement code for Investment Advisers, Research Analysts

The market regulator, the Securities and Exchange Board of India (Sebi) has introduced an advertisement code for investment advisers and research analysts whereby they have been prohibited from issuing statements which may mislead investors as well as from using superlative terms in their advertisements.

Sebi has also restrained the advisers and research analysts from using complex language in an advertisement.

According to the watchdog, advertisements by Investment Advisers (IAs) and Research Analysts (RAs) should not contain superlative terms such as "best, No 1, top adviser/research analyst, leading".

However, factual details of any award received by them can be included.

new code will be effective from May 1, it is targeted to strengthen the conduct of IAs and RAs.

Coming out with an exhaustive code, Sebi said that advertisements should not contain statements, which are false, misleading and based on assumptions, any statement designed to exploit the lack of experience and knowledge of investors, The advertisements should not also have any promise of assured return to investors, reference of past performances of IA and RA as well as use of Sebi logo.

Also, Sebi has refrained them from "extensive use of technical or legal terminology or complex language and the inclusion of excessive details, which may distract the investors" in the advertisement.

Besides, copies of advertisements should be retained by them for a period of five years.

IA and RA are not allowed to be involved in games, leagues and competition, which involves distribution of prize money, gifts and medals, Sebi said. The advertisement issued by them must contain their names, logo, office address, registration numbers.

There should also be the standard warning in legible font stating "investment in securities market are subject to market risk. Read all related documents carefully before investing".

Sebi noted that there should not be any addition or deletion of words from the standard warning.

In case the mode of advertisement is SMS/message/pop-up and the details such as full name, logo, registered office, registration number and standard disclaimer are not mentioned, then the official website/ hyperlink should be mentioned in such SMS/message and the website must contain all such details.

The IA and RA must obtain prior approval from the Sebi-recognised supervisory body -- BSE Administration and Supervision in case of IAs.

In case of suspension by Sebi, the IA and RA concerned should not issue any advertisement either single or jointly during the suspension period.