Securonix backs its partners with innovative technology and a partner-first mindset

DIPESH KAURA
COUNTRY DIRECTOR - INDIA & SAARC, SECURONIX

“Our channel strategy plays a pivotal role in driving overall business performance and ensuring alignment with enterprise-level goals. Our approach is built on the foundation of strategic partnerships, scalability, and a deep commitment to customer success. We operate with a partner-first mindset, recognizing that our channel ecosystem extends our reach, enhances customer engagement, and accelerates adoption of our next-gen SIEM and security analytics platform. By aligning closely with our partners—including MSSPs, VARs, GSIs, and technology alliances—we ensure that our joint go-to-market efforts are targeted, effective, and value-driven.

Our channel strategy is tightly integrated with our core business objectives in ways like Scalable Growth, Customer-Centric Innovation, Operational Efficiency and Strategic Market Penetration. Our channel strategy is not a siloed function—it is an integrated lever for executing Securonix’s vision of providing scale, cloud-native, analytics-driven cybersecurity solutions.

EMPHASIZING PARTNERSHIPS REGIONALLY

With a region-specific partner focus, Securonix has built regional partnerships with MSSPs and channel partners who deeply understand local market behaviour. It then supports its MSSPs with dedicated training programs based on sector focus (e.g., BFSI, ITI, mid-market), ensuring partners are equipped to serve their specific customer base. This makes it easier for MSSPs to scale their offerings in resource- constrained environments, driving growth in smaller cities and developing regions. For broader coverage, Securonix has NSI (National System Integrator) and GSI (Global System Integrator) programs. NSIs help in national reach, including emerging cities, while GSIs based in India also serve global clients, creating a dual-layer growth engine.