
The year 2024 marks the 80th Anniversary of Sennheiser, a German tech company, has been at the forefront of audio technology, with cutting-edge innovation. Naveen Sridhara, Director of Sales, Business Communication, Sennheiser India, reveals the company’s unique value proposition, sustainability efforts, market strategies, and ambitious plans to revolutionize audio experiences across India.
Please brief us the overview of Sennheiser's history and operations in India?
Sennheiser established its presence in India in 2007 and operates across two divisions: professional audio and business communication. Specifically, in the business communication division, we focus on installations for the government, corporate, and education sectors. Our aim is to equip conference rooms, meeting rooms, and training spaces with innovative audio solutions such as voice lift and other advanced technologies.
What sets Sennheiser apart from its competitors in the Indian market?
Sennheiser’s USP lies in its German-engineered products, renowned for their exceptional quality and durability. Our commitment to technological innovation is evident in AI-powered features and sustainable design. For example, our ceiling tile microphones come with a 5-year warranty. In terms of updates, our solutions are upgradable via software. Recently, we launched intelligent noise control, which is an update on existing hardware, eliminating the need for hardware replacements. This approach not only ensures long-term value for our customers but also aligns with our sustainability goals.
What are the specific verticals Sennheiser is targeting in India?
Our primary focus in India is on government institutions, educational establishments, and corporate enterprises. While we also cater to smaller segments like hospitality and law offices, these three verticals constitute the majority of our market.
Why has Sennheiser chosen to prioritize the government sector in India?
The government sector presents significant investment opportunities and a growing demand for advanced technology solutions. Government institutions are increasingly aware of global trends and best practices, and they seek to implement seamless communication and collaboration tools. The expansion of convention centers, greenfield projects, and training facilities over the past decade has created substantial growth opportunities for our business.
Share some examples of Sennheiser installations in prominent Indian institutions?
Sennheiser has successfully implemented solutions in numerous high-profile institutions across India. Notable examples include KIIT and IMI in the education sector. Delhi continues to be a key market for government-related projects, while Mumbai serves as a hub for BFSI (Banking, Financial Services, and Insurance). Additionally, Bangalore and Hyderabad are strong markets for corporate clients.
How do Sennheiser's solutions benefit large institutions, particularly in the context of hybrid learning?
In today’s academic landscape, technology plays a crucial role in attracting and retaining top faculty and students. Sennheiser’s solutions offer a seamless and user-friendly experience, enabling faculty to focus on teaching without distractions. Our "touchless audio" concept eliminates the need for manual adjustments, allowing professors to effortlessly connect with students both on campus and remotely. Through proof-of-concept demonstrations, we showcase the value of our technology and empower faculty to advocate for its implementation across their institutions.
Please share details about Sennheiser’s distribution network in India?
For our business communication division, we rely on a network of four distributors strategically located across the country. We also collaborate with direct partners, including system integrators, to ensure widespread reach and effective implementation. We are one of the first audio brands in India to set up a subsidiary here.
How do you assess the market potential for Sennheiser in India, and what are your growth plans for the next year?
While it’s challenging to provide a precise market size estimate due to varying reports, the growing trend of collaboration and hybrid learning presents significant opportunities. The market is vast and expanding rapidly. We are optimistic about our future growth and are committed to capitalizing on the increasing demand for innovative audio solutions.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.