Sinch bolsters its commitment for the India market

CPaaS leader, Sinch AB (publ) has emphasized its commitment to serve India as one of its strategic markets. Sinch acquired ACL in September 2020 to gain critical scale in the world's second largest mobile market as also, the expertise and technology to further strengthen Sinch’s global messaging product for discerning businesses.

The company has reinforced its longstanding resolve to work dedicatedly with enterprises and develop simplified solutions to solve complex consumer communication problems. The India growth potential is supported by the encouraging economic signs, digital inclusion, and the rollout of 5G infrastructure in the telecom sector in 2022-23.

Sinch (India) holds a strong customer base with leading position in banking, financial services, and insurance (BFSI) driving 80% of its business from this industry. These include more than 500 large enterprise customers, and most of India’s privately-owned banks. Sinch offers intelligent routing and granular access controls that meet the stringent demands of the financial sector. Logistically, it holds direct operator connections in India backed by a competitive cost structure serving a large market of 1.2 billion mobile subscribers.

Sinch is committed to serve the local and regional companies that need a partner with expertise in the local regulatory environments and provides globally used enriched CPaaS solutions. Their offering in Rich and Conversational Messaging enables the best possible messaging experience to every end customer, given the unique set of capabilities of individual mobile handsets.

“Sinch’s goal is to achieve a leading, global position in CPaaS, where high transaction volumes enable good profitability and create scope to invest in continued growth and product development. With the India focus our addressable market is growing and we are poised to reach more potential enterprise customers, handling higher transaction volumes, and creating bigger economies of scale. We strongly believe that with the coming together of the internet, mobility, the cloud and 5G networks will impact a digital transformation and intelligent communications revolution”, comments Sanjay K Goyal, founder and CEO of ACL Mobile, now Sinch India.

Sinch holds a bullish stand about India as an enabler to businesses to interact with their customers through multiple channels and rich content formats. There is a massive opportunity for enterprises to enhance their consumer relationship and engagement. India’s rapidly digitalizing economy, second only to Indonesia has the world’s highest data usage per smartphone at 9.8 GB/month. Being the world’s largest userbase of WhatsApp, there lies a huge potential to empower businesses to communicate in richer and more engaging format with their customers.