Siva Kumar, Senior General Manager - IJP, Sales & Marketing, Epson

“Inktank printer adoption has been growing rapidly. Today Inktank printers constitute 71% of the Inkjet printer market. (Incidentally Epson has a 47% market share of the overall Inkjet printer market as per IDC). As of FY18, the market share of Inkjet Printers has moved past that of Laser printers.  Inkjet printers have a market share of 53.4% whereas laser printers now contribute 46.5% of the overall market. There is a definite shift in printing preferences taking place. Inktank printers were first adopted for commercial use by copy shops, jobbers and photo studios. Home and SOHO consumers followed when they realized the benefits of savings Inktank printers offered. Now Office and Business Consumers used to using mono Laser printers are increasingly realizing the benefit of Inktank printers over Laser printers. With print speed and print quality being comparable consumers prefer EcoTank Printers over Laser Printer as they are far more economical and convenient to use. Epson Monochrome EcoTank printers have a cost per page of just 12 paise. This is approximately 23 times lower when compared with the Laser printers using original toner usage which can cost up to Rs. 2.74 per print. Consumers are also waking up to the fact that Inktank printers are far more Eco-Friendly than laser printers as well. EcoTank printers consume up to 20 times lower energy consumption (12 watts for EcoTank versus 360 watts for a mono laser printer). Also Ecotank printers have a higher printing volume – 6,000 prints with one Ink Bottle Vs 2000 pages with most mono laser printers. Epson EcoTank printers also use Heat Free Micro Piezo Printer head technology whereas laser printers use a  heating and fusing process for printing,” highlights Siva Kumar, Senior General Manager - IJP, Sales & Marketing, Epson.