Snowflake building a more integrated, insight- driven partner ecosystem

DHIRAJ NARANG
DIRECTOR AND HEAD OF PARTNERSHIPS- INDIA, SNOWFLAKE

“Our partners are strategically aligned  with  Snowflake’s  core  goals - creating new routes to market, acquiring new customers, helping our joint customers extract value out of their Snowflake investments, and meeting industry-specific needs. Our partner policies are designed to align corporate growth objectives with the evolving needs of our ecosystem. Through initiatives like SPN Learn, our on-demand training and certification platform, we enable partners   to stay current with Snowflake’s latest innovations and best practices, ensuring that they can deliver maximum value to customers. We are also running a specialized partner champions program
to upskill tech practitioners in partner organizations on the latest Snowflake platform offerings in AI/ML, Snowflake Intelligence, and the Data engineering space. Besides, we have also introduced the Service Registration Incentive (SRI) program, which rewards partners for successful customer engagements, strengthening collaboration and shared success. This helps accelerate customer POCs and adoption. Additionally, our revamped SPN Resale Program empowers qualified partners to resell Snowflake as part of their solutions, giving them the flexibility to manage the entire customer lifecycle, from procurement to deployment, success, and renewals.

VISION FOR CHANNEL

Our vision is to build a more integrated, insight-driven partner ecosystem—one that thrives on co-creation, innovation, and measurable outcomes. We are laying the groundwork for a future where our partners can capitalize on unprecedented opportunities, build and deliver innovative solutions, and thrive in a connected ecosystem. Our investments are designed to fuel long-term growth with our partners while helping joint customers achieve even greater success with the Snowflake AI Data Cloud.”