Sony Music drags Myntra to court over multiple copyright violations

Sony Music Entertainment has filed a petition in the Bombay High Court against fashion e-commerce major Myntra, alleging unauthorized use of its copyrighted music in marketing campaigns. The lawsuit has raised serious concerns over the unlicensed use of intellectual property in digital advertising, with Sony seeking ₹5 crore in damages for the alleged violations.

The petition claims Myntra used several tracks from Sony’s music catalogue in promotional videos hosted on its mobile app and website, without obtaining the required permissions or licensing. According to Sony, these songs were synchronized with advertising content to promote Myntra’s products, which the label claims constitutes copyright infringement.

The dispute, now being closely followed as the copyright case, reportedly began in February 2025 when Sony discovered the alleged use of its copyrighted works for commercial gain. The music label issued a cease and desist notice to Myntra, demanding immediate removal of the content in question. However, Sony alleges that Myntra continued to use the tracks, prompting legal action.

Sony vs Myntra copyright dispute

"The defendant has used and synchronized our sound recordings with their commercial videos without authorization, thereby exploiting our copyrighted works for their own promotional advantage," the petition states.

Among the songs listed in the complaint are Ishq Di Baajiyan from Soorma, Gal Mitthi Mitthi and Behke Behke from Aisha, Zaroor, and 17 other titles. Sony claims the unlicensed use of these songs for brand campaigns on Myntra's platforms violates Indian copyright laws and undermines the value of its creative assets.

As the ‘Sony Music sues Myntra’ case garners attention, industry experts note that such disputes highlight a growing challenge in the music copyright case space—where digital platforms are increasingly integrating music into content without adequate legal safeguards.

Myntra has yet to release an official statement on the lawsuit. The Bombay High Court is expected to hear the matter in the coming weeks, and the outcome could have wide-reaching implications for music licensing in India’s fast-evolving digital advertising ecosystem.