Technotainment

Sony ropes in Karan Aujla as brand ambassador for its audio products

by VARINDIA 2025-03-11

Sony aims to expand its ULT (Ultimate Listening Technology) lineup, which was rebranded in 2024, offering premium headphones and wireless speakers with advanced noise cancellation and cutting-edge sound technology for audiophiles.

Sony India has appointed renowned rapper and singer Karan Aujla as the new face of its audio category, marking a fresh chapter for the brand’s engagement with music lovers. The appointment follows the brand’s association with rapper King, who had represented Sony India’s audio segment since May 2023.

With this move, Sony is setting its sights on expanding its ULT (Ultimate Listening Technology) product range, which was rebranded in 2024 to include premium headphones and wireless speakers featuring cutting-edge technologies such as noise cancellation.

The ULT lineup has seen remarkable growth in India, with Sony claiming a 2X year-on-year increase in sales. The collaboration with Aujla, known for his global appeal and deep connection with his fanbase, comes at an exciting time for Sony India’s audio segment.

"At Sony India, we are committed to delivering the best audio experiences that resonate with music lovers across the country and beyond. We are thrilled to welcome Karan Aujla as our new brand ambassador. His passion for high-quality sound and his powerful connection with audiences make him an ideal partner to help elevate the audio experience for music enthusiasts," said Sunil Nayyar, Managing Director of Sony India.

Karan Aujla shared his excitement about joining Sony, saying, “Music has always been at the core of my journey, and having the right sound is crucial to both creating and experiencing music the way it’s meant to be. Sony’s commitment to superior audio quality resonates with my own standards. I’ve been a fan of Sony products for years, and I’m excited to partner with a brand that shares my vision for delivering immersive, high-quality sound to my fans.”