Sophos APJ Partner 100 event: A Platform of Opportunities and Insights

Sophos, renowned for its channel-first approach, continues to uphold its belief that its partners are integral to the company’s success. This philosophy was on full display during the APJ (Asia Pacific and Japan) Partner 100 event held on May 29 and 30 in Thailand, where Sophos invited more than 100 partners to hear from Raja Patel, Chief Product Officer, Kendra Krause, Senior Vice President of Global Channels and Small Business Sales, Justine Lewis, Chief Marketing Officer, and Gavin Struthers, Senior Vice President, APJ and discuss future strategies.

Over the course of two days, partners and leaders came together to discuss some of the most pressing issues in cybersecurity by fostering collaboration, and sharing insights to better equip partners for the evolving threat landscape.

Some of the key topics discussed included - why move to a MSP business model, cyber confidence for MSPs, network security and active threat response. Additionally, there were deep dive workshops on XDR, MDR and marketing.

The two-day event also honoured partners who have made a significant contribution to the delivery and sale of Sophos products and solutions between 1 April 2023 to 31 March 2024.  The India winners are:

India and SAARC Partner of the Year Award 2024 – Magnamious Systems

India and SAARC Sub Distributor of the Year Award 2024 – Phoenyx Commtech

India and SAARC Distributor of the Year 2024 – Satcom Infotech

Magnamious Systems received the award due to the highest year-to-year sales growth and the most significant contribution to new customer sales of Sophos next generation products, such as Intercept X.

Phoenyx Commtech has led the revenue for fiscal year 2024 and Satcom Infotech has been recognized due to the highest year-on-year revenue growth from sales of Sophos' next-generation products.

Voice of Partners at the Sophos APJ Partner 100 Event

Sophos APJ Partner 100 – A comprehensive event

Vinod Kumar, CEO, Satcom Infotech

Sophos APJ Partner 100 event was a very wholesome event as it brings together a diverse mix of industry leaders across the APJ region. We also had experts from the Sophos telling us about what is happening in the external landscape. We were also showcased how the features of the Sophos solutions can counter the threats. The last aspect from the technology perspective, the integrations with the third-party companies such as Tenable and Veeam and thus bringing new products in our portfolio. We were also shown how to make more margins by adopting the MSP business model.

Organizations must adopt MDR solutions

Nakul Chopra, Co-Founder, I. T. Solutions

Sophos APJ Partner 100 was a very well executed and thought-out event. It was a fist in kind event where QR code was shared all across through which we could ask questions to the leadership team. The main takeaways, one is the MDR provided by Sophos is the best in the industry. Organizations that do not have MDR will find it difficult to survive and will die due to lack of PPT - People, Process and Technology. That is a reason why companies need to shift to MDR solutions. If we have to thrive then we have to level up our game. There were a lot of insights on how to grow, how to focus on the customer, what all we should be providing to differentiate, all these were shared during the event.

Sophos Managed Detection Response Service aligns with EON Networks’ vision

Vikas Gupta, Director, EON Networks

Recently we had an incredible opportunity to attend Sophos APJ Partner 100 event. It was more than just an event because it was a vibrant gathering of like minded professionals and industry leaders. We were privileged to interact directly with the Sophos leadership. They dedicated  time for regional meetings and we exchanged invaluable insight and perspective. The  interactions provided us a deeper understanding of Sophos strategies and the product roadmap. One key takeaway for us was Sophos Managed Detection Response Service and this service aligns perfectly with our vision. Overall, the event was not only informative but also inspiring. 

Sophos APJ Partner 100 fostering positivity among partners

Prasanna Kumara, Co-Founder, Automation technologies

The Sophos APJ Partner 100 event was a very insightful event. It provided an opportunity to understand the clear roadmap for the next two to three years in the cybersecurity space. It highlighted clear advantages of products, especially Sophos MDR over the competition. The breakout sessions gave deep insights on the specific applications of Sophos solutions, various deployment scenarios, and cross selling opportunities. The event was special as it announced partnerships with global companies like Veeam and Tenable. This has opened another unique opportunity in the market for Sophos partners. Sophos India APJ global leaders were present in the meetings and gave opportunities to talk about partner challenges in India. Post event I feel a positive change in our approach to Sophos business. 

Sophos collaboration with Veaam and Tenable providing an edge to the partners

Manasi Saha, Owner & Founder, Macaws Infotech

I was honored to be invited to Sophos APJ Partner 100. The event was amazing and the hospitality was fantastic. With the collaboration between Sophos with Veeam and Tenable, Veeam being into backup solutions, Sophos into cybersecurity and Tenable into auditing, VAPT and penetration testing, Macaws Infotech is definitely going to have a winning situation over all other competitors. I am thrilled about this collaboration and I am taking it as an opportunity to go to market strategy.

Sophos event provided attendees opportunities to collaborate and network

Tilak Raj Ratra, Director, Pentacle IT Solutions

The Sophos APJ Partner 100 event gave the attendees an excellent opportunity to interact with the global leaders and understand the solutions offered by the company to protect the customers’ data in the ever-evolving threat landscape today. Sophos called out its new slogan – Defeating Cyberthreats which was applauded by one and all. The event offered immense opportunities for the attendees to collaborate and network amongst themselves where we have the best of breed partners from around the industry. Like always the event was very well curated and we look forward to here from Sophos in the times to come.

Sophos APJ Partner 100 – A one of a kind event

Jiten Mehta, Chairman, Magnamious Systems

We have not witnessed any event like Sophos APJ Partner 100 with other OEMs. There was only a selected group of partners spending time with global leadership. The event was very informative where we heard senior management sharing the vision and roadmap. There were a lot of breakout sessions and we could select what technology we wanted to hear and focus more. I have not seen such events with other OEMs where we could really network with the top 100 partners from APJ like China, Australia, New Zealand and other parts of Asian countries. It was well thought of, well planned and well executed.

Sophos APJ Partner 100 helped in enhancing partner skills and business productivity   

Janak Kabrawala, Director, Phoenyx Commtech

The event featured workshops, seminars and keynote speeches by industry experts. These sessions provided valuable insights in the latest trends, technology and best practices in the cybersecurity space which can enhance skills and knowledge. Attending such events are motivating and inspire partners to innovate, implement new strategies or approach challenges with a fresh perspective. This can lead to increased productivity and improve business outcomes. In summary, attending events like Sophos APJ Partner 100 can be highly beneficial for enhancing skills and business productivity as it offers learning opportunities, fostering networking, providing product updates, supporting skills development, and inspiring innovations and offering valuable industry insights.