Sophos designs its solutions keeping its partners in mind
"Sophos is a channel first company, which means we do business only through our channel partners. For us ‘Sophos Global Partner Program’ is a core foundation of our channel strategy. A comprehensive, easy to understand, trackable and growth-oriented Partner Program, which is designed for a practical world, is always going to be beneficial for all. Sophos Global Partner Program is a well-structured program, which is designed to make our partners increase their cybersecurity revenue, maintain their profitability and enable them to be security consultants to their customers.
A well-designed business model around channel partners is the first thing that is needed for making a channel ecosystem work for all. For example, at Sophos, we even design our solutions by keeping our partners in mind. There are features designed specifically for partners, such as the Sophos Central-Partner dashboard that allows partners to centrally manage their customer endpoints and firewalls from a single dashboard. Partners also have clear upsell and cross-sell opportunities with their existing customers, due to the broad portfolio of Sophos products that are available within Sophos Central.
Second is the communication channel between the vendor and partners; partners should be well aware of enablement tools, training and their growth path with the vendors they work for. Third is to make your channel and partners team as One Team to make the partner ecosystem a growth-oriented platform for all the stakeholders.”
Sunil Sharma
Managing Director of sales, India and SAARC - Sophos
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