Sophos striving to make security simple for its customers

Sunil Sharma
Managing Director Sales
Sophos India & SAARC

Brand Positioning vs. Marketing Tactics 

Sophos maintains a single brand promise - security made simple. It is a key differentiator when it comes to Sophos developing next generation synchronized IT security solutions and it’s key to our go-to-market strategy.

We at Sophos believe that while security should be simple to manage and deploy, it should also work together as a system by sharing threat intelligence in real time and effectively protect businesses from malware threats. In a crowded marketplace and within increasingly diverse IT environments, we concentrate on making life simpler for the end user without compromising security.

The cyber threat landscape is ever evolving and IT security products have to stay connected with it to handle them better. Similarly, marketing needs to be coordinated and aligned with business goals and deliver the brand philosophy. At Sophos, making security simple is a serious business and we strive to communicate this message in our marketing communications. Marketing if aligned well with business goals can help organizations of all sizes to achieve their objectives.

Good data for a Good Brand Strategy 

Our marketing strategies are always backed by the sound knowledge of data. Our in-house state-of- the-art, SophosLabs process real-time data on top malware threats that we can effectively leverage and integrate with our marketing tactics.

We also ensure that marketing is an enabler to the business and that all the money that is being put into building a brand visibility delivers a meaningful return on investment. That is why it is essential that marketing decisions are backed by strong data analytics. The team of experts at Sophos is continuously making decisions backed by data to drive business growth 

R&D driving Growth

Sophos is doing something that has never been done in the IT security market. We are succeeding at being a leading provider of both end-user and network security. Sophos believes in developing products backed by market knowledge and technological expertise. Over a period of time, we have either acquired technology or invested in research and development to meet the growing IT security requirements. Our group’s research and development expenses increased by $18.2 million, or 18.3 percent to $117.8 million in the year-ended 31 March 2017. This reflects the significant investment made in new and enhanced products released in the period and an ongoing focus on product development.

Our state-of-the-art cyber security research team - SophosLabs, provides real-time protection for more than 260,000 Sophos customers worldwide. Using the most advanced data science technologies, our machine learning-based analytics system processes millions of suspicious emails, URLs, files, and other data points at light speed to deliver a comprehensive threat and malware analysis. With facilities on three continents, the team of researchers work around the clock to discover and prevent unknown threats, investigate edge cases, examine trends, and fine-tune Sophos products for maximum defence.