Spectrum group, the holding company for Comguard India, facilitated its channel partners for their contribution towards its success in the Middle East and India at its third Annual Partner Conference in Dubai, a three-day event from 15th to 17th April 2014.
The partner conference, named Tech Convergence 2014, was attended by over 250 channel partners from across the Middle East, North Africa and India. Channel partners were rewarded for their efforts and hard work put in during the past year at a glittering Award Ceremony held at the prestigious Hotel Le-Meridien, Dubai.
This year’s Partner conference was a three day event which started on 15th April and culminated with an Award Ceremony to facilitate the hard work and success of its channel partners for the past year on 17th April.The Partner conference opened with a keynote speech by Ajay Singh Chauhan, CEO at Spectrum Group, who outlined the roadmap for Spectrum group and its expansion plans within the region as well as outside the Middle East region.Our organisation is making many changes and we are exuberant in meeting these changes during a larger global change in IT Security and Networking scenario.The aorld of IT Security and associated technology is an exciting subject to be with,to work,study and experiment.
Deliberating on the two programmes (Comguard Channel Accelerate and Comguard Commit) he said that these two will initially be implemented in the Middle East before extending the initiative to North Africa and India. These programmes will help to raise skills levels, business and growth of its channel partners in the Middle East region. Also on the agenda will be providing more incentives to the resellers and their staff. Ajay assured the partners that Comguard will continue to invest in resources and create world class infrastructure to enhance customer satisfaction, generating new business and attaining better margins.
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Ajay Singh Chauhan,
CEO,
Spectrum Group
Ajay also explained the partner programme, saying that reseller companies will be evaluated on carrying multiple products, proof of concept (PoC)/demo placements, account mapping, training and certification, deal size and product revenues in dollars. Delineating about the new initiatives on creation of a dedicated partner portal where companies and individuals will have to register and join the programme with full details on how it works," he explained that reseller firms will be able to redeem points for marketing activities, advertising and public relations campaigns, vouchers for demo equipment, free conference attendance and credit notes. For individuals, Chauhan said they will be able to redeem points for sales travel incentives, air/shopping vouchers, training and certification programmes, hotel/ground transportation vouchers.
The awards ceremony, wherein Spectrum group awarded partners in various categories, made it a memorable night for the channel fraternity and vendors participated in the conference were delighted to attend this year's conference, since they could meet their partners in one-on-one interaction. In fact, they are looking forward to engaging Comguard on a range on solutions they take to market.
