Spice has taken the lead in democratizing the handset category through an ultra-low-cost phone – Firefox OS-powered smartphone, Spice Fire One Mi – FX 1. Priced at an unbelievable price of Rs.2,299, Spice Fire One is purely targeted at the nearly 90 per cent of the feature phone users wanting to switch to smartphones. The device is aimed at the masses that are looking for a larger-than-life phone statement but are deterred due to price sensitivity.
Prashant Bindal, Chief Executive Officer, Spice Mobility Ltd, said, “This is a step towards enabling the dreams of the small town masses of connecting with their aspirations through affordable smartphones. With the ultra-low cost Spice Fire One, we, at Spice, aim to convert the feature phone users into smartphone users, thereby aiding them with the power of internet. Our intentions are clearly to synthesize technology and style in our products and make them available at affordable prices. This partnership with Mozilla showcases our commitment to providing the best technological innovations first-hand to our customers. This joint undertaking with Mozilla is a breakthrough in product offering and a brand new concept for smartphones.”
This Firefox OS smartphone is the first device powered completely by Web technologies and offers all that the users need – calls, messaging, email, camera and more. The 2G Dual SIM- enabled Spice Fire One targeted towards the masses is well equipped with a 1 GHz processor, 2.5 connectivity, 8.89cm HVGA capacitive touchscreen with 1.3MP primary camera and 0.3MP front camera.
Spice Fire One has a very intuitive and beautiful interface, especially for the first-time smartphone user.
Based on the open web, the phone has unique features like Adaptive App Search or the Single Window Search, as we have termed it, allows users to find all relevant information and apps available on the web together at a single click.
This device also comes preloaded with great social networking and instant messaging apps just to connect with your friends and family like Facebook, Twitter and Connect A2.
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