Spice Retail Limited has unveiled its first Firefox OS powered smartphone, the Spice Fire One Mi - FX 1. Spice Fire One is purely targeted to the nearly 85-90 percent of the feature phone users wanting to switch to smartphones. The device is aimed at the masses that are looking for a larger than life phone statement but are deterred due to price sensitivity. Adding to the appeal and offering a wider choice, the Spice Fire One smartphone will be available in three colours - Orange, White and Black. The device supports Indian languages such as Hindi, Tamil & Bangla and comes along with a Free Silicon pouch.
Commenting on the launch, Prashant Bindal, Chief Executive Officer, Spice Mobility Ltd, said, "This is a step towards enabling the dreams of the small town masses of connecting with their aspirations through affordable smartphones. With the ultra-low cost Spice Fire One, we at Spice, aim to convert the feature phone users into smartphone users, thereby, aiding them with the power of internet. Our intentions are clearly to synthesize technology and style in our products and make them available at affordable prices. This partnership with Mozilla showcases our commitment to providing the best technological innovations first hand to our customers. This joint undertaking with Mozilla is a breakthrough in product offering and a brand new concept for smartphones."
The Spice Fire One will be exclusively available on Snapdeal.com for a limited period of time. Tony Navin, Senior Vice President - Electronics, Snapdeal.com said, "We are glad to launch the Firefox OS smartphone from Spice. We believe that such affordable phones will help accelerate the penetration of Smartphones in India".
Spreadtrum, a fabless semiconductor company headquartered in Shanghai, China which produces chipsets for mobile phones is its technology partner and Spice will be using their platform for making Firefox OS powered smartphones. Spice’s partnership with Aircel has resulted in more benefits to the users in the form of 1GB Free Data per month for a period of 3 months.
Spice Fire One is aggressively priced at Rs.2, 229/-.
