Spotify acquires Kinzen for safety issues
2022-10-07
Audio-streaming service Spotify Technology had acquired Kinzen, a firm that helped it identify harmful content on the platform. Kinzen will provide early warnings about problems in different markets, helping Spotify more effectively moderate content in more languages.
The Dublin-based firm has been working with Spotify since 2020, focusing on the integrity of election-related content around the world. Gradually, Kinzen has expanded to include targeting misinformation, disinformation and hate speech.
Sarah Hoyle, Spotify’s head of trust and safety said, “Kinzen offers a combination of tools and expertise to help us better understand the content on our platform and emerging abuse trends.”
Earlier this year, Spotify said it would be more transparent in determining what is acceptable and unacceptable content. It published its platform rules for the first time in January this year. In June, it formed a Safety Advisory Council to provide input on harmful content.
Additionally, Spotify recently announced the launch of a new audiobooks service in the US. Under the new initiative, the streaming service will offer over 3,00,000 titles. Users in the US will now be able to find audiobooks as a separate section on Spotify alongside music and podcasts in their library, in search, and in their curated recommendations on the Spotify home page.
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