Spotify is now among top three players in music in India

By VARINDIA - 2019-08-13

Spotify is now among top three players in music in India

Less than six month Spotify, Swedish audio-streaming giant entered the most promising India market, the world’s largest audio-streaming service entered India, which has over 205 million users Spotify, of which 96 million use Spotify Premium, achieved the magical figure of 2 million active users in a month. It seems the vision of Spotify to make music more accessible and cater to Gen Z’s growing demand for different kinds of Indian and international music.

 

Spotify has already broke all the record of achieving 1 million unique listeners across the free as well as premium version of its service in the first week of the launch in February 2019 with a monthly plans start at Rs 119.Now with over 2 million active users in a month, it is riding on high brand awareness among Indian users.

 

With this Spotify is among the top three players when it comes to consumption in India’s cluttered music-streaming market. Now, Spotify is introduced a free-tier (an India-first offering) has proven to be a masterstroke and Spotify Lite, a separate version of the app, for users who have patchy networks, lower-end Android devices, or aren’t keen to use up too much storage on their phones. We are ensuring that we make music more accessible in India,” says, Amarjit Singh Batra, MD of Spotify India.



India’s increasing demand for Punjabi music, and how Spotify plans to actualise its goal of bringing the “average consumption of Indian users at par with global benchmarks” and converting the current and newer generations of “streamers into loyalists”. Secondly, India is unique, given its social and cultural diversity, so we’ve been invested in how users consume music. English pop, Tamil and Telugu film music, Punjabi non-film music, and Hindi independent music have all found their fans.

 

There are over 150 million audio-streaming listeners in the country, only one percent actually pay for music. So, when we talk about pure potential for growth, it’s huge. Our focus is on building a habit for streaming with the goal to bring the average consumption of Indian user at par with global benchmarks. says, Batra.

 

He further says, since launch, our users’ consumption has been steadily increasing, and estimates show that we are already among the top three players in that context. We recognised that at launch, and arrived with a “free” tier offering users full control and access over 50 million songs and over three billion playlists based on moods and moments. This is the most immersive experience we’ve offered to free users, a first for Spotify on mobile, in any country, at launch.




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