Strategic partnerships allow Kaspersky to leverage their connections and improve reach

Dipesh Kaura 
GM - South Asia, Kaspersky

“We have a unified program that integrates solutions targeting specific customer needs. When you join the Kaspersky United Partner Program, you can benefit from competitive discounts, Deal registration and additional incentives.”  

Collaboration and strategic channel partnerships are essential to enhancing business outcomes. A good partner program is an excellent way to expand your marketing team without paying for it proportionally. With a partner program, more publishers promote your product through their resources and networks. Strategic partnerships allow you to leverage their connections to improve reach and drive revenue more quickly than simply expanding your internal sales teams. 

Kaspersky United partner program offers a revised rebate system, extended training courses and more rewards for managed service providers (MSPs). The rebates become more transparent and predictable and cover more Kaspersky products and services. Training updates include new courses for MSPs, sales and technical specialists, and ten new authorized training centres across the globe. MSPs now also receive higher rebates and simpler status progression from registered to platinum. Kaspersky continues to deliver important improvements to its partner program. Within the current update, monetary benefits are more aligned with the reseller’s own goals and they become available for more products, services and premium support included in the Kaspersky price list. 

Monetary rewards become available for more products, services and premium support included in the Kaspersky price list. Partners can also earn rebates starting from silver status and receive a progressive rate while moving to the next Gold and Platinum levels. Kaspersky United also empowers managed service providers with an increase in rebate rates for products included in the MSP program. These are such offerings as, for example, Kaspersky Endpoint Security Cloud, Kaspersky Endpoint Detection and Response, Kaspersky Managed Detection and Response service, Kaspersky Industrial Cybersecurity and many more.

Kaspersky is committed to providing training, sales, marketing, and technical support to guarantee partners get a head start in growing their presence and profits in the security market. It has a generous and transparent reward policy that includes incentives and discounts to ensure consistent and enhanced profit for all its partners. Kaspersky also has a dedicated partner portal integrating all the tools partners need to do business, including flexible license management for MSPs and MSSPs.